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So
how does a design get the "creative edge", anyhow? It
takes fierce innovation, technical know-how and creative guts. Creative
Egde: Page Design contains ideas and inspiration to help you
give your designs the edge.
Look
inside to see designs that break boundaries-and maybe a grid or
two along the way.
See
how Cole Gerst ran thematically with the CD title "All the
Nations Airports"...even to the extent of dangling out of an
airplane to get the perfect "take-off" photography for
the cover. Extreme? Maybe. Edgy? No doubt.
Archers
of Loaf Campaign
Concept:
"The concept not only worked with the title of the album but
with the whole feel of the album," says designer Cole Gerst.
"The stark cover really gives a feeling of what the music is
like inside. When it came time to do items related to the album,
I tried to make them in a totally different way by focusing on a
more airline-oriented design with the imitation emergency exit card
single and the AOL sticker with the world and the circling airplane."
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Inspiration:
"The title of the album, along with the song of the same
name. I actually met the band in an airport before they were
flying to Europe to discuss the album artwork. Obviously,
it couldn't have been a more perfect setting. We walked through
the airport as we talked about different ideas we could use.
I wrote down notes and sketched, as well as taking pictures
the whole time."
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Special
Type Techniques:
Gerst created the font Departure by bringing Emperor Eight into
FreeHand, converting to paths, manually breaking it into squares
and rearranging it, an then importing this into Fontographer, where
size and kerning were finalized.
Special
Cost-Cutting Techniques:
All design, illustration and photography was done in house by Gerst
("I actually hung out of a plane with someone holding my legs
for about 15 takeoffs and landings to get the cover shot."
he says.) To maximize usage, Gerst made a three-in-one perforated
poster that can be displayed separately or together.
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Concept:
This tour poster for the band "is very easy to see in
dark clubs-where it gets put most," says designer Cole
Gerst.
Inspiration:
"After talking with the lead singer for the band, I realized
how much he liked the circus," says Gerst. "I wanted
to make something eye-catching but not so obvious. This use
of color and layout gets your attention and demand you to
look at it to understand it."
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