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DESIGN:
Rockin' With Option-G
L.A.-based Cole Gerst is a graphic designer and painter whose way
cool posters are hand-drawn, being scanned only for final color
balance and the like. The printing is either silk-screen or offset,
in limited-edition runs of usually 100 or less, he explains, making
them quite collectible. Although the posters may be commissioned
by the venue, promoter, musician or management, "I have complete
artistic control of the imagery and printing processes, and I try
to interpret the band's music while still maintaining my own style,
which is heavily influenced by untrained and self-taught artists."
Gerst grew up in Albany, Ga., "surrounded by many outsider
and folk artists, including my grandfather, a respected local craftsman.
I enjoyed many of these artists' fantastical stories about faraway
lands, or conversations with 'higher powers.' I was inspired by
their ability to create art that revealed the world as only they
saw it." Formerly art director at House of Blues Entertainment,
he now heads design firm Option-G (www.option-g.com), which specializes
in designing music packaging and collateral for artists in a wide
range of genres, from Eminem to Patsy Cline.
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