Design/X Box x House of Blues
X-Box and House of Blues hired Option-G to create advertising for the X-Box brand in House of Blues venues. The point was that it wasn't supposed to look so corporate but to blend in with the environment. We created 30 hand built art pieces out of wood, metal, concrete and mardis gras beads. They were then hung throughout the venues amongst all the folk art. The program was a success and we were hired again to work on the MSN music House of Blues project.
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