For the launch of KEEN Footwear's premium line of outdoor footbeds I created a series of top cloths & packaging that both represents the brand and also informs the consumer to better choose an appropriate replacement footbed. Screen printed recycled craft card stock was chosen for the box for both its aesthetic and environmental qualities. The visual language uses both color and a series of low, medium and high peak mountains to represent the arch support for each of the different footbeds. I also art directed the product photo shoot.
Featured on Packaging of the World
As Senior Designer of Softgoods & Accessories, I am in charge of all things socks. I create custom color palettes for our yarns, working directly with our manufacturers. Designing a sock is not only just coming up with patterns and colors, but you have to spec every detail about the sock including reinforcement, arch support, seams, sizing etc. I also design all the packaging and art directed the photography.
My first project for KEEN as Senior Designer of Softgoods & Accessories was to design a series of winter headwear. This beanie has 5 different custom knit pattens woven out of wool. It is also reversible so you can wear it as a solid. It comes in a black and blue version with subtle leather branding.
Seasonal T-shirt design
Design of custom hats including graphic applications and trims.
Various promotional stickers
Strategic branding, web design, styling, product design, storefront concept & photography for the new product design company
Producer: Calvin Florian
DP: Blake Williams
Edit: Mark Farmer
Audio: Fay Salvaras
V/O: Lea Anne Clifton
Music track: “Melancholy Drone Rock” Dan Dixon
Concept and direction by Blake Williams, Calvin Florian and Cole Gerst
Nike Digital Product Creation engagement piece
Branding for a new multi-use building in Portland, OR featuring retail space and modern apartments.
For an internal piece at Nike.
Environmental graphics for an onsite Toyota "Supersonico" themed VIP area at the music festival.
Logo, advertising, posters and skateboard design for skateboarding contest in Atlanta, GA.
This series of posters was created to provide inspiration for designers in Nike Product Creation. As more of the processes of creating products moves to a digital platform, we have to remember that deep down it is still the story behind the product that matters. Basic shapes, textures, color and pattern are used to simplify the process and remind the designers to remember what inspires them in the first place.
Spread and custom typography for article on Thomas Middleditch for Flood Magazine. Photo by Koury Angelo
Complete branding and advertising campaign + microsite development for an exciting new web series featuring musicians talking about influential song lyrics that impacted their lives. All video production, editing and motion graphics were also done by the team at Option-G.
When to Pivot: A 163-Year-Old Company's Evolution
American Express called upon Option-G to create a special presentation for the SXSW festival in Austin, TX. Amex exec, Dan Schulman, was to give a "Future 15" talk about the role of Amex's new start-up division. They needed visuals to reach a new demographic. Sighting Option-G's work with youth culture brands and it's deep ties to the music and entertainment industry, they hired us to work his dialogue about the companies drive to move forward into a compelling presentation. We sculpted the story and visuals to appeal to the upwardly mobile youth category they are aiming to hit. Hey, when American Express lets you get away with making fun of their old advertising, using images of the Grim Reaper and using terms like "WTF", you know they trust you.
Featured on The Portland Egotist
Branding, collateral, packaging & advertising for a new modern coffee company concept.
Working with Ziba Design Art Director, Michael Etter, Option-G created a series of designs & illustrations narrating a story for a M-Go advertising campaign to launch their new product. M-Go provides instant streaming of all your favorite movies and tv shows. A special hardcover embellished book was presented to M-Go to highlight the storytelling aspect of this campaign.
Event poster concept proposal for Skullcandy events featuring Kyrie Irving & Kevin Durant.
Branding, advertising and merchandise for an annual surf competition.
In store poster to promote cross country running.
Two separate branded spaces at an outdoor games event. The challenge was making 2 spaces that could be easily distinguished from each other while having a similar branded aesthetic as well. Logo development, branding, large signage, stickers etc.
Art direction, photography & design of various collateral for the Pizzicato pizza restaurant in Portland, OR.
Advertising & package design for music sampler.
Portland advertising agency Grady Britton hired us to create the "World of Portland" for a full page ad in USA Today. The ad focuses on the culinary aspect of the city. Grady Britton engaged with Digimarc, a digital watermarking provider, whose technology bridges the physical and digital worlds by embedding smartphone code into analog channels (newspapers, magazines, radio), connecting to rich digital experiences and content. Viewers of the ad can download an app from Digimarc to scan the ad and get interactive content about food carts, brew pubs and James Beard award winning chefs.
Yonex Tennis racquet advertising.
Logo, Advertising & T-shirt for a 5k run.
A poster to promote riding a bike during the Art Basel art festival.
In just 3 days Option-G created a 20 x 9 foot multimedia mural for Toyota to promote the new Prius Prime at the Artscape Festival in Baltimore. The mural was animated on site to create personalized GIFs to share via social media.
Option-G partnered with ecopop and Eyemagine to develop a new kind of app for the iPhone & iPad. Depending on how you look at it, "dabball" (pronunced like dabble) is an artfully addictive game that allows players to purchase featured art directly from their iPhone, iPad and iTouch. Or, it's the world's first digital art gallery that sells archival-quality artist prints by way of art-inspired dexterity games.
Option-G was not only in charge of branding the company and game itself, but also art directed & designed the navigation, and style of every aspect of the application & game. On top of all that, Option-G was the lead curator of all the art featured in the game which includes over 400 unique pieces of art from 43 artists from around the globe.
Artists include: Brooke Weeber, Ryan Berkley, GUYBURWELL, Cole Gerst, HUTCH, Santiago Uceda, and Will Bryant, Robert Pollard (Guided By Voices), David Yow (The Jesus Lizard), Alyson Fox, Andrew Neuhues, AustinVonNEW, Beautiful/Decay, bee things, Blake E. Marquis, Bomboland, Brainstorm, Catherine Ryan, Christopher Bettig, add fuel to the fire, Eleanor, Erik Otto Studios, Esther Pearl Watson , Hannah Stouffer, Jacob Escobedo, Jonathan Calugi, Kiino Villand, Linda Kim, Matt LaFleur, Michael C. Hsiung, Nate Duval, Patrick Haemmerlein, Paul D. Scott, R. Caldwell, R. LAND, Ryan Riss, Sandra Dieckmann, Sarajo Frieden, Steph Says Hello, Sven Palmowski, the Bungaloo,THOMAS RAIMONDI and Wilmer Murillo.
Working with the Carbone Smolan Agency, Option-G created the imagery for use in the client's needs brochure of the Private Asset Management division of Morgan Stanley.
Multiple color stories and direction for shoe concept.
Imagery / Branding for an event at SXSW. The convergence of technology, food and music are discussed by branding experts from various industries.
Option-G created an advertising campaign for The Toyota Prius v and the 3rd Generation Prius (Filter/Saatchi & Saatchi) focusing on outdoor festivals such as the Eat Real and Life is Good Festivals. The "Creation Station" Prius tour is a national multi-destination tour designed to provide a first look at the new member of the Prius family. During the tour, potential buyers can participate in various activities to get to know the Prius v better. Using core Toyota Prius elements, Option-G created all the logos, signage, banners, buttons, t-shirts, game boards and other collateral that made this tour a huge success.
We teamed up with Hex for a major collection featuring travel bags, backpacks, iphone and ipad cases. The design is based on a traditional French toile pattern, but evokes a jet-setting mid-century modern vibe. Available in 2 colorways.
Logo, poster and hat design for a bike ride to celebrate the opening of a new bridge in Portland, OR. It is the first major bridge in the U.S. that was designed to allow access to transit vehicles, cyclists and pedestrians but not cars.
Branding and a series of promotional teasers promoting a sporting competition in Atlanta, GA, we decided to use minimal color, pattern and simple shapes to make a bold and memorable campaign prior to the official announcement.
Advertising for Wieden & Kennedy's American Indian College Fund
Special supplement with reviews, statistics etc.
Event advertising for the Camry's 30th anniversary.
Logo, Merchandise & Advertising for Ski Resort.
Event advertising featuring the new Toyota Avalon.
Large signage and graphics for a Pandora Event in Nashville, TN.
A variety of logos.
To coincide with a new logo and worldwide branding effort, this brand book was created for in-house use as well and for our approved vendors. A letterpressed chipboard cover opened up to 50 pages of usage guides, corporate identity standards, advertising templates and approved art. Two custom HOB fonts were created as well.
Branding, advertising and pattern designs for concept shoe company.
Brochure for new custom tile and house numbering system.
Art Direction, Design and over 200 Illustrations by Option-G
Written by Nikki Ganong
Published by Overcup Press
Finally, there's a book that makes sense of America's confusing alcohol laws. What's true for one state is rarely true for its neighbor. The Field Guide to Drinking in America
mixes together a survey of each state's history with alcohol along with the current laws of the land, expertly blending it with the right amount of humor and sass
to make it go down easy.
Organized in a state-by-state regional format, The Field Guide to Drinking in America keeps thirsty travelers informed when they cross a state line and armchair travelers
entertained as they consider the complexity and variety of state laws enacted since the repeal of Prohibition.
• Find out when bars make last call.
• Know how packaged liquor, beer and wine are sold in all 50 states and Washington, D.C.
• Plan ahead for the Sunday "blue laws" that can throw off your tailgate party.
• Use easy to follow icons to identify control states, growler refill laws, corkage/re-corkage rules, and more.
• Get tips from local bartenders, brewers and distillers about drinking in each state.
Relaunch of the American Express Serve prepaid card
Building on our successful presentation for American Express at SXSW, Option-G was asked again to create a presentation to announce the relaunch of the American Express prepaid credit card named "Serve".
Concept, logo, illustration, vehicle signage and various directional signage for events.
Infographic describing typical country music fans
Branding for marketing agency and magazine.
Branding & Identity for ad agency
Option-G was asked to create a special album cover for the band Spoon for the Hellion Gallery Pavillion at the music festival Musicfest Northwest in Portland, OR. We designed a custom logo, diecut sleeve, labels and a t-shirt design.
Sales kit for House of Blues regional managers. 2 color foil stamped folders with 4 page insert.
Title cards for a documentary film
Logo for content series.
Branding for part of a music festival campaign.
Logo design for a basketball tournament in Nashville, TN.
Logo for video series "Set Me Up" sponsored by Ernie Ball.
LP gatefold package design for new album from solo artist Rene Lopez.