Branding, web design and assets for a unique, modern vacation home on the Oregon Coast. We also created artwork that is featured in the home and is also used in social media marketing.

Photoshop comp of 2 bikers. Color correction plus layout for social media post.

I was tasked with conceptualizing, art directing and designing a campaign for a head to toe sustainable apparel and footwear collection, for both men and women, on a modest budget. This included special creative laydown photography assets, digital, ecomm and various stop motion animations for social media. Global release - Spring 2023.

Various photo art direction projects

Photo and layout direction for outdoor bag company

A poster to promote riding a bike during the Art Basel art festival.

Digital marketing campaign

A KEEN catalog for REI to highlight our SS19 Softgoods collection.

Email and Instagram post for Global Running Day

Nike Digital Product Creation engagement piece

A few examples of email campaigns for Will Leather Goods

Branding for a new multi-use building in Portland, OR featuring retail space and modern apartments.

Location specific t-shirt Instagram advertising

Prelaunch social teaser graphics for new bag company

Various promotional stickers

For an internal piece at Nike.

Environmental graphics for an onsite Toyota "Supersonico" themed VIP area at the music festival.

A logo designed to also be used as a pattern for award winning musician, composer and bandleader Darcy James Argue

Logo, advertising, posters and skateboard design for skateboarding contest in Atlanta, GA.

This series of posters was created to provide inspiration for designers in Nike Product Creation. As more of the processes of creating products moves to a digital platform, we have to remember that deep down it is still the story behind the product that matters. Basic shapes, textures, color and pattern are used to simplify the process and remind the designers to remember what inspires them in the first place.

Spread and custom typography for article on Thomas Middleditch for Flood Magazine. Photo by Koury Angelo

Promotional video for bag company launch
Written and directed by Cole Gerst
Cinematography, Editing and Production by Calvin Florian

A logo for a grant program focused on issues related to cleaning up oceans and coastlines.

Complete branding and advertising campaign + microsite development for an exciting new web series featuring musicians talking about influential song lyrics that impacted their lives. All video production, editing and motion graphics were also done by the team at Option-G.

When to Pivot: A 163-Year-Old Company's Evolution

American Express called upon Option-G to create a special presentation for the SXSW festival in Austin, TX. Amex exec, Dan Schulman, was to give a "Future 15" talk about the role of Amex's new start-up division. They needed visuals to reach a new demographic. Sighting Option-G's work with youth culture brands and it's deep ties to the music and entertainment industry, they hired us to work his dialogue about the companies drive to move forward into a compelling presentation. We sculpted the story and visuals to appeal to the upwardly mobile youth category they are aiming to hit. Hey, when American Express lets you get away with making fun of their old advertising, using images of the Grim Reaper and using terms like "WTF", you know they trust you.

Featured on The Portland Egotist

Art direction and design concepts for a series of hangtags for apparel.

Branding, collateral, packaging & advertising for a new modern coffee company concept. 

Working with Ziba Design Art Director, Michael Etter, Option-G created a series of designs & illustrations narrating a story for a M-Go advertising campaign to launch their new product. M-Go provides instant streaming of all your favorite movies and tv shows. A special hardcover embellished book was presented to M-Go to highlight the storytelling aspect of this campaign.

Event poster concept proposal for Skullcandy events featuring Kyrie Irving & Kevin Durant.

Branding, advertising and merchandise for an annual surf competition.

Email design

In store poster to promote cross country running.

Two separate branded spaces at an outdoor games event. The challenge was making 2 spaces that could be easily distinguished from each other while having a similar branded aesthetic as well. Logo development, branding, large signage, stickers etc.

Art direction, photography & design of various collateral for the Pizzicato pizza restaurant in Portland, OR. 

Advertising & package design for music sampler.

Portland advertising agency Grady Britton hired us to create the "World of Portland" for a full page ad in USA Today. The ad focuses on the culinary aspect of the city. Grady Britton engaged with Digimarc, a digital watermarking provider, whose technology bridges the physical and digital worlds by embedding smartphone code into analog channels (newspapers, magazines, radio), connecting to rich digital experiences and content. Viewers of the ad can download an app from Digimarc to scan the ad and get interactive content about food carts, brew pubs and James Beard award winning chefs.

Yonex Tennis racquet advertising.

Logo, Advertising & T-shirt for a 5k run.

In just 3 days Option-G created a 20 x 9 foot multimedia mural for Toyota to promote the new Prius Prime at the Artscape Festival in Baltimore. The mural was animated on site to create personalized GIFs to share via social media. 

Option-G partnered with ecopop and Eyemagine to develop a new kind of app for the iPhone & iPad. Depending on how you look at it, "dabball" (pronunced like dabble) is an artfully addictive game that allows players to purchase featured art directly from their iPhone, iPad and iTouch. Or, it's the world's first digital art gallery that sells archival-quality artist prints by way of art-inspired dexterity games.

Option-G was not only in charge of branding the company and game itself, but also art directed & designed the navigation, and style of every aspect of the application & game. On top of all that, Option-G was the lead curator of all the art featured in the game which includes over 400 unique pieces of art from 43 artists from around the globe.

Artists include: Brooke Weeber, Ryan Berkley, GUYBURWELL, Cole Gerst, HUTCH, Santiago Uceda, and Will Bryant, Robert Pollard (Guided By Voices), David Yow (The Jesus Lizard), Alyson Fox, Andrew Neuhues, AustinVonNEW, Beautiful/Decay, bee things, Blake E. Marquis, Bomboland, Brainstorm, Catherine Ryan, Christopher Bettig, add fuel to the fire, Eleanor, Erik Otto Studios, Esther Pearl Watson , Hannah Stouffer, Jacob Escobedo, Jonathan Calugi, Kiino Villand, Linda Kim, Matt LaFleur, Michael C. Hsiung, Nate Duval, Patrick Haemmerlein, Paul D. Scott, R. Caldwell, R. LAND, Ryan Riss, Sandra Dieckmann, Sarajo Frieden, Steph Says Hello, Sven Palmowski, the Bungaloo,THOMAS RAIMONDI and Wilmer Murillo.

Working with the Carbone Smolan Agency, Option-G created the imagery for use in the client's needs brochure of the Private Asset Management division of Morgan Stanley.

Multiple color stories and direction for shoe concept.

Imagery / Branding for an event at SXSW. The convergence of technology, food and music are discussed by branding experts from various industries. 

Option-G created an advertising campaign for The Toyota Prius v and the 3rd Generation Prius (Filter/Saatchi & Saatchi) focusing on outdoor festivals such as the Eat Real and Life is Good Festivals. The "Creation Station" Prius tour is a national multi-destination tour designed to provide a first look at the new member of the Prius family. During the tour, potential buyers can participate in various activities to get to know the Prius v better. Using core Toyota Prius elements, Option-G created all the logos, signage, banners, buttons, t-shirts, game boards and other collateral that made this tour a huge success.

Logo, poster and hat design for a bike ride to celebrate the opening of a new bridge in Portland, OR. It is the first major bridge in the U.S. that was designed to allow access to transit vehicles, cyclists and pedestrians but not cars.

Branding and a series of promotional teasers promoting a sporting competition in Atlanta, GA, we decided to use minimal color, pattern and simple shapes to make a bold and memorable campaign prior to the official announcement.

Advertising for Wieden & Kennedy's American Indian College Fund

Special supplement with reviews, statistics etc.

Event advertising for the Camry's 30th anniversary.

Logo, Merchandise & Advertising for Ski Resort.

Event advertising featuring the new Toyota Avalon.

Large signage and graphics for a Pandora Event in Nashville, TN.

A variety of logos.

To coincide with a new logo and worldwide branding effort, this brand book was created for in-house use as well and for our approved vendors. A letterpressed chipboard cover opened up to 50 pages of usage guides, corporate identity standards, advertising templates and approved art. Two custom HOB fonts were created as well.

Branding, advertising and pattern designs for concept shoe company.

Art Direction, Design and over 200 Illustrations by Option-G
Written by Nikki Ganong
Published by Overcup Press

Finally, there's a book that makes sense of America's confusing alcohol laws. What's true for one state is rarely true for its neighbor. The Field Guide to Drinking in America
mixes together a survey of each state's history with alcohol along with the current laws of the land, expertly blending it with the right amount of humor and sass
to make it go down easy.

Organized in a state-by-state regional format, The Field Guide to Drinking in America keeps thirsty travelers informed when they cross a state line and armchair travelers
entertained as they consider the complexity and variety of state laws enacted since the repeal of Prohibition.

• Find out when bars make last call. 
• Know how packaged liquor, beer and wine are sold in all 50 states and Washington, D.C. 
• Plan ahead for the Sunday "blue laws" that can throw off your tailgate party. 
• Use easy to follow icons to identify control states, growler refill laws, corkage/re-corkage rules, and more. 
• Get tips from local bartenders, brewers and distillers about drinking in each state.

Relaunch of the American Express Serve prepaid card

Building on our successful presentation for American Express at SXSW, Option-G was asked again to create a presentation to announce the relaunch of the American Express prepaid credit card named "Serve".

As the only designer in the Softgoods & Accessories business unit, I was not only tasked with designing all the products, but also designing all the advertising as well. This piece was used for print campaigns and in-store signage.

Concept, logo, illustration, vehicle signage and various directional signage for events.

Infographic describing typical country music fans

Branding for marketing agency and magazine.

Branding & Identity for ad agency

Option-G was asked to create a special album cover for the band Spoon for the Hellion Gallery Pavillion at the music festival Musicfest Northwest in Portland, OR. We designed a custom logo, diecut sleeve, labels and a t-shirt design. 

Sales kit for House of Blues regional managers. 2 color foil stamped folders with 4 page insert.

Title cards for a documentary film

Logo for content series.

Branding for part of a music festival campaign.

Logo design for a basketball tournament in Nashville, TN.

Logo for video series "Set Me Up" sponsored by Ernie Ball.

LP gatefold package design for new album from solo artist Rene Lopez.